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Learn Facebook & Instagram Foundational Ads Skills

Get the confidence to create better Facebook & Instagram ads. This 4 part Bootcamp teaches you…

How to Create Ads (Session 1)
Audience & Targeting (Session 2)
Budgets & Strategy (Session 3)
Reporting & Results (Session 4)

Get the most out of your ad budget by going beyond the boost button!

  • You want to improve your Facebook ads skills but don't have a lot of time.

  • You want access to the most up-to-date ads training.

  • You want to spend your budget on your ads, not on an expensive course.

Learn From A Meta Certified Lead Trainer

Learn Facebook and Instagram Ads

Bootcamp replays available now with a Membership to Swift Kick In The Ads.

Course curriculum

  • 1

    Session 1: Creating Ads

    • Bootcamp Replay Instructions for Enrolled Students

    • BONUS: 30 Min Meta Ads Foundations with Worksheet

    • Creating Ads Using Ads Manager | Session 1 of 4

    • BONUS: How To Install Your Facebook Pixel

    • Updated Glossary of Facebook Ads Terms & Jargon

  • 2

    Session 2: Audiences & Targeting

    • Audiences & Targeting | Session 2 of 4

  • 3

    Session 3: Budgets & Strategy

    • Budgets & Strategy | Session 3 of 4

  • 4

    Session 4: Reporting & Optimizing

    • How To Measure If Your Ads Are Working with Reporting & Optimizing | Session 4 of 4

  • 5

    Perks & Promotions

    • 2 Months FREE with Agorapulse - Social Posting, Reporting & Listening

Creating Ads

Difficulty: Beginner

Learn to go beyond the boost button and start creating ads using Ads Manager. This training will walk you step by step through the basics of setting up an ad start to finish using Ads Manager. Designed for people who have tried boosting a post but have never created an ad using Ads Manager, OR, for anyone who would like a current refresher on Ads Manager if it has been a while since you last created an ad.

Prerequisites: Have at least one Facebook Page that you manage.

Audiences & Targeting

Difficulty: Beginner

Learn to define and find your ideal target audience on Facebook and Instagram to serve your ads to people who are are more likely to do business with you. Targeting your ideal customer helps to cut wasted ad budget and get your ads in front of people who are interested in your offers. Learn how to create core audiences, custom audiences, lookalike audiences, and how to retarget customers or people who have engaged with your brand.

Prerequisites: The previous training "Creating Ads Using Ads Manager" is recommended but not required.

Budgets & Strategy

Difficulty: Beginner

Learn how to create a strategy to match your budget for ads. Small budget? There is still a strategy for you! Learn what objectives to choose for your ads to conserve budget and what options to use when you are ready to make sales.

Prerequisites: It is recommended that you have tried either boosting posts or running your first ad using Ads Manager to get the most out of this training. It's ok if you're not feeling proficient at it.

Reporting & Results

Difficulty: Intermediate

Learn how to dig deeper inside of Ads Manager to look at the results of your Facebook and Instagram ad campaigns in several different ways. See the demographics of who your ads are delivering to, see what placements your ads are showing up in, and learn how to use these results to make positive changes in future ad campaigns to make the most of you budget.

Prerequisites: It is recommended that you run a few of your own ads using Ads Manager in order to get the most out of this training.


  • Is this training ok for beginners?

    As long as you are comfortable with using Facebook, you are managing a Business Page, and you are ready to start creating Facebook Ads then this training will be very effective for you.

  • How is this training different than others?

    This is not a typical online course! It’s better than a course. Get live feedback on your questions. You will receive the same quality of information typical of a course, but delivered with LIVE training + Q&A sessions + replays.

  • Who is this training built for?

    This training designed for business owners, social media managers, or team support admins who are either new to using Facebook ads or who need more confidence in using Facebook ads. Whether you are managing Facebook ads for yourself, for a business, or for several clients, this training can help you improve your skills in creating and managing Facebook ads.

  • Who is this training NOT for?

    This training may not be suitable for you if…
    • you are not comfortable using Facebook
    • you do not manage a Facebook Page for at least 1 business
    • you do not plan on creating Facebook or Instagram ads now or in the near future

  • What if I don't need all 4 sessions? Should I still sign up?

    Yes! Some people are already comfortable creating their own Facebook ads but may not know how to implement a strategy or read reports for optimizing. With this group training, you are getting valuable knowledge that would normally cost $245/hour as a stand-alone session. So even if only one session appeals to you, I would still suggest signing up for this training.

  • How much do I need to spend on Ads?

    You can spend as little as $25-$50 on your ads to use this training as an exercise to get comfortable with how Facebook Ads work.

  • How much time is needed?

    Sessions are 1.5hrs in length, 6hrs total training.

  • What if I can't attend the LIVE training?

    Replays will be available immediately in the Facebook group and uploaded to your course content soon after the end of the broadcast.

  • What kind of results can I expect?

    Results will depend on several factors including the nature of your business how much you are spending on Facebook Ads how you choose to implement what you are learning By the end of the 4 weeks you should feel confident creating your own Facebook ads, creating a strategy for your Facebook Ads, managing your Facebook Ads budget, and reading/understanding reports.

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